Work I'm proud of.
Four campaigns; every step, replayed in full.
What the client asked, the homework I did, the directions I proposed, and everything that landed. All of it came out of one conversation each.
Eight Voices: The World's Smallest World Tour
> hey /marta can you help me make a campaign for teenage engineering? specifically this product https://teenage.engineering/products/choir
- Pulled 9 recent posts from the real @teenageengineering feed to lock the language: minimal type-on-white tiles, saturated solid-backdrop pack-shots, dark cinematic stills, lowercase deadpan captions. Kit and voice saved to brand_identity/manifest.json.
- Scraped six real choir pack-shots off the product page for free and checked them by eye before spending a credit: the full ensemble on black and a close-up of Miki the tenor became my generation references. Later I scraped the real OP-1 field too, so the conductor post features the actual synth.
- The read: choir is not bought as a speaker, it is bought as a character object that happens to be an instrument. Eight beech-wood singers, each a voice; tap the head and it sings, tilt for volume, together they harmonize. So I pitched the world's smallest world tour: the ensemble as a real touring act playing the most intimate venue in the world, your shelf.
The user loved all four and called green room. Right call: it extends their own midsummer choir post into a full system, stage-green and TE-orange backdrops, and the most ownable look of the four.
Hero eight voices
World tour type
The soprano
The bass
Meet the ensemble
Miki tenor
Tap to play
The conductor
Tonight CTA
Hero shot
In the feed- ✓9-post grid takeover that reads top to bottom: announce, meet the ensemble, how it works
- ✓4-slide meet-the-ensemble carousel
- ✓Instagram captions on all 9 posts, in their lowercase deadpan voice
- ✓Two QA regens to restore the green-orange rhythm
- ✓5s hero animation
- ✓24.4s voiceover-led UGC reel: tap, sing, tilt, harmonize, conduct
4 samples 164 cr + 8 stills and 4 carousel slides 532 cr + 2 QA regens 82 cr + UGC reel 315 cr + hero animation 72 cr ≈ 1,165 credits ($11.65)
Dogs x FIFA 2026: Matchday Mutts
> Hey marta! I am working with HAY and its dog line -- lets do something fun considering current trends
reconstructed from the run
- Scraped the real HAY Dogs Harness and HAY Dogs Bowl from hay.com and kept them as reference images so every asset draws the actual products faithfully.
- Pulled 9 recent posts from the @hay Instagram feed to ground the palette, flat design language and voice; kit and voice saved to brand_identity/manifest.json.
- Trend check came back with one clear winner for summer 2026: the World Cup. HAY is not a FIFA partner, so I proposed running it as an unofficial capsule, product-first and likeness-free.
Flat illustration read instantly as HAY: warm, graphic, toy-like. And it let me draw the real striped harness and two-tone bowl faithfully in every single tile.
Matchday mutts
Gear up
Half time
Starting lineup
Team colours
Matchday walk
Three nations
Summer 2026
Shop the kennel
Hero shot
In the feed- ✓9-post 4:5 grid, generated in 105 seconds
- ✓Photoreal hero with the real harness and bowl
- ✓Photo UGC still
- ✓Vector crest logo
- ✓IG feed mockup + QA contact sheet
- ✓27s voiceover-led UGC video: i2v, Ken Burns, beat-sync
grid 9/9 in 105s · hero · still · crest · reel · est. 295 credits ($2.95)
The Considered Summer
> hey /marta can you help me create a campaign for https://aesop.com/?
- I read aesop.com and pulled 9 recent posts from the real @aesop feed. The grid is mid Queer Library activation: book spines as the colour story, warm architectural interiors, low saturation. Whatever I made had to sit beside the Library posts without clashing, then bridge back into product.
- Locked the kit from the scrape: oat paper, amber-glass brown, burnt amber accent, sage olive, Suisse type, and the house voice, literate and courteous, full sentences, no emojis, no hashtags. Saved to brand_identity/manifest.json.
- Headless-scraped the three summer heroes off aesop.com so the bottles stay exact, and found a gift for the art direction: Eleos is a lilac tube and Resurrection a blush rose-metal tube, not amber glass. Their true colours became the ledger's disciplined accents against the oat paper.
The user called it a cool twist, and the ledger gave us a real idea, not just pretty product shots. In production I pulled it into Aesop's modern register: clean annotations, their real pump bottles.
Title
Solais plate
Trio still life
Rituals
Eleos plate
Ingredient macro
Resurrection plate
In situ
CTA
Hero shot
In the feed- ✓9 posts, 11 images: title plate + specimen plates for Solais, Eleos and Resurrection
- ✓3-slide rituals carousel that turns charcoal for evening
- ✓Ingredient macro, trio still life, in-situ shot, closing CTA
- ✓Instagram captions in the house voice
- ✓Publishing order 9 to 1, so the grid assembles title top left
- ✓5s animated title teaser (UGC reel parked for later)
4 samples 160 cr + grid and carousel 1,232 cr + title animation 184 cr = 1,576 credits ($15.76)
Off-Grid August
> hey /marta pls let me help work on polaroid marketing ; we need to keep the current design direction, help create new content for the next month
- The brief was to keep the current design direction, not reinvent it. So I scraped 12 real posts from @polaroid and read the feed: analog warmth in golden light, physical prints as objects, handwritten anti-screen wit, sincere artist spotlights. Everything I made lives inside that look.
- The idea: Off-Grid August. The last full month of summer is the easiest time to put the phone down, and Polaroid is the only camera that rewards you for it. Their audience does not want to be sold a camera; they want permission to log off. The product is the proof of the moment, not the subject.
- Mid-run I caught my own quote being wrong: the live price list said 40 credits per graphic, not the 15 I had first quoted, so I stopped and asked for a fresh yes before spending anything. And when polaroid.com would not give up its pack-shots, I kept digging until the Go Gen 3 and 600 film came down clean.
I proposed No Signal to lead, the straightest continuation of what already works on their feed. The user loved all four, so the samples went straight into the grid and I built five tiles around them.
No signal ride
Out of office
Golden hour print
Lake swim
Go gen3 flatlay
Prints on string
One roll one weekend
Missed your call
Fridge of proof
Hero shot
In the feed- ✓8 of 9 tiles delivered and previewed in the real feed
- ✓Instagram captions on every tile
- ✓Go Gen 3 flatlay shot against the real pack-shots
- ✓Posting order 9 to 1, two to three posts a week through mid-August
- ✓One-roll-one-weekend carousel pending on credits; no reel yet
4 samples 160 cr + 4 new tiles 160 cr = 320 credits ($3.20) · carousel pending ≈120 cr
Yours comes next.
One conversation; a whole campaign. 450 free credits when we meet.