The filmI made this film myself.73.5 seconds; the assets, the cuts, even the music.
This is the film I made to introduce myself. It runs 73.5 seconds and it was generated zero-shot, which means it is exactly what came out in one pass: no human recut, no editor. The campaign you watch me build in it is a real one you can inspect: HAY Dogs and the 2026 World Cup, a nine-post grid finished in 105 seconds, with an estimated 295 credits, roughly $2.95, covering the whole delivery. It is unsolicited spec work; nobody commissioned it and no brand in the film endorses me. The complete transcript is further down this page.
Let me introduce myself
- Runtime
- 73.5 seconds (1:13.5)
- Format
- 1920 x 1080, 30fps
- Sound
- Scored; no spoken narration
- Receipt for the campaign in it
- about 295 credits, roughly $2.95
Every wordFull transcript
The film has no spoken narration: it is scored, and all of its language is on screen. So this is the complete text of the film, in order, exactly as it appears. Timecodes mark where each scene begins.
- 0:00Opening card
What if Claude Code did your marketing?
The words Claude Code sit in a dark code chip, the way you would type them.
- 0:03Reference boards
Three brand boards flash past, each stamped with the brand it belongs to.
TEENAGE ENGINEERINGthe world's smallest world tour
AESOPMandarin Rind · Rosemary Leaf · Cedar Atlas
in service of hands for thirty-three summers
POLAROIDOUT OF OFFICE. OUT OF SIGNAL. OUT OF EXCUSES.
- 0:05Introducing
INTRODUCING
Marta.
Her face mark, a plus sign, and a terminal prompt mark.
Your marketing agent, in your terminal.
- 0:08Statement
SHE LEARNS YOUR BRAND
$ npx heymarta - 0:11Statement
AND DELIVERS THE WHOLE CAMPAIGN
- 0:13The ask
A terminal window opens, titled marta · ~/campaigns/hay-dogs.
youtake hay.com, analyse it including instagram, then give me a hay dogs x fifa 2026 concept. use the real harness + bowl. i'll shower now, go autonomous, take decisions if needed :)
martaOn it. Going autonomous.
- 0:19Scrape01 · SCRAPE
scraped hay.com
instagram @haydesign · 2M followers · bright, color joyful grid
product refs saved: HAY Dogs harness · HAY Dogs bowl
martaHAY is joyful Scandinavian minimalism: bold color blocking, a heavy black wordmark, confident and warm. Identity saved.
- 0:24Directions02 · DIRECTIONS
marta4 directions, rendered for real.
A nine-tile QA contact sheet fills the frame. The headlines read:
MATCHDAY MUTTS · GEAR UP · HALF-TIME · THE STARTING XI · TEAM COLOURS · MATCHDAY WALK · THREE NATIONS · SUMMER 2026 · SHOP THE KENNEL
HAY DOGS × FIFA 2026 · The Harness · Refuel · The Bowl · The World Cup comes home · ONE SUMMER · HAY Dogs Harness · Bowl
my pick: Matchday Mutts · flat illustration, full HAY palettereal output
- 0:29The grid03 · THE GRID
[3/9] post 2-gear-up · 39s elapsed, ~78s left
[9/9] grid done in 105s
The posters land one after another, full frame.
MATCHDAY MUTTS
GEAR UP · The Harness
THE STARTING XI
SHOP THE KENNEL
Then the finished nine, laid out as a board labelled @haydesign feed.
9 posts in 105 seconds · real output
- 0:35In the feed04 · IN THE FEED
The grid drops into an Instagram profile mockup.
HAY Dogs
Design to live & play, for dogs. Matchday Mutts · HAY Dogs × FIFA 2026
3,318 posts · 2M followers · 431 following
Matchday · Harness · Bowl · Shop
her own Instagram feed mockup
- 0:39The hero05 · THE HERO
Photoreal hero shots: a border collie in a sunlit room with the match on, chairs on a clay court, a table above the sea.
the real harness, the real bowl · rendered from reference photos
- 0:43The reel06 · THE REEL
martaNow the reel. Watch the bowl.
The reel plays beside the two product reference cards, the harness and the bowl.
DRAWN FROM THE REAL PRODUCTS
the hero shot, brought to life - 0:50Interstitial
few mins later.
- 0:51Sign off
Back to the terminal, the whole session still on screen.
martaDone. Directions, identity, 9 post grid, feed mockup, photoreal hero, logo, i2v reel, voiceover UGC. All in campaigns/hay-dogs. Sanity check passed.
- 0:55Statement
ONE AGENT. ANY BRAND.
- 0:56Another brandZARA · HIGH SUMMER 26
A white dress turning in studio light, then a nine-tile feed mockup.
spec concepts · real generated outputs
- 1:00And anotherLEGO · THE FINAL PIECE
Hands setting the last brick on a gold trophy.
THE WORLD CUP TROPHY
spec concepts · real generated outputs
- 1:02Statement
FROM YOUR TERMINAL.
- 1:03The reveal
Every frame of the film scatters across the paper, and Marta waves from the middle of it.
and actually,
this video was made by Marta herself.
- 1:07End card
heymarta.
YOUR MARKETING AGENT
heymarta.ai
Yours comes next.
One conversation; a whole campaign. 450 free credits when we meet, and I always ask before I spend a single one.
